The Kastur Story
Kastur Jewels is truly a big part of my being and who I am. The journey taken to design & source sustainble heritage inspired jewellery starts with my past, my family and history.
Entrepreneurship is in my blood, helping and contributing to development causes is my mission and all things fabulous and creative are my passion. It is not lost to me what a juxtaposition of career and life goals this is but there is no explanation to this but to perhaps say the stars are responsible considering I’m a Gemini. I started Kasturjewels after having worked in development and humanitarian aid in the most vulnerable and volatile parts of the world. Kasturjewels offers a broad range of pieces at various price points – there is something for everyone!
My ancestry (Oshwal Jains) come from the ancient town of Osian -Jodhpur district in Rajasthan (457 BC) – close to where the most incredible Jain temples of Ranakpur stand proud – historical influences and stories have inspired and fascinated me forever. There is a sense of immense pride in knowing that certain age old methods of craftsmanship and design that we draw heavy inspiration from hail from this part of the world. As a child I would be fascinated with the jewellery collections my mother, grandmothers and aunts had. Interestingly most of their pieces are still around and within the family ; – passed down from one generation to the other. Kastur (pictured right) was the name of my late grandmother (a staunch Jain) and aptly meaning “Gift of God”. Its spiritual meaning and innate power was instrumental when I was searching for a fitting name for my brand.
My grandmother’s character traits are after all what a woman should feel like when wearing a Kastur jewel, namely: classic, dignified, timeless, fearless and powerful.
There is also heavy inspiration drawing on Historical Royal India dating back to the 11th century. Indeed some of our highly skilled artisan’s ancestors were craftsmen for the Royal households ; the Maharajah and Maharanis (Kings and Queens) of the time. Fixated by the fairy tale, glamorous and opulent lifestyles that thrived during these times; and my ancestral heritage, history is a fundamental part of each Kasturjewel. Through time memorial, British aristocracy has been known to embrace jewels and design from this period. Kasturjewels revives design that has been appreciated here for centuries…but with a hint of modern classic! From the intricate wall carvings and paintings found on 15th century palace walls, to the ornate domes that marked the places of birth and death of Kings and Queens long bygone, to stories from my own ancestry and culture, I have always been intrigued with heritage stories, designs and art. I have built upon these influences together my passion for fashion and styling to create Kasturjewels. Old designs are researched, drawn and tweaked to give them a fashionable contemporary touch that can be worn by the modern woman of substance. As a trained classical Indian dancer in Kuchipudi (the dance form originated from Andra Pradesh in India – 1st Century BC) I also draw on a lot of old temple jewellery influences: the kind of jewellery classical Indian dancers wear to perform in.
From the stone choice, to the intricate cut work on the base metal (gold, silver or brass) attention to detail is the focus. There is an emphasis on grand and statement pieces, but those that are still simple enough to wear all the time. The broad range of price points, means that we wish to have something for everyone! Kasturjewels have a regal, but unassuming feel. These contradictions in terms mean our collections always remain exciting!
The Victoria & Albert Museum described Kasturjewels as ‘beautiful, wearable & interesting’. Our growing portfolio of customers in the UK and internationally is a true testament of the versatility and uniqueness of each Kasturjewel.
What’s even more satisfying about owning a Kasturjewel, is a percentage of sales go towards supporting a needy cause that we ourselves identify and manage. ”My aim is to give back directly in a way that I can oversee funding to projects myself. On the one hand a woman gets to own a beautiful heritage inspired jewel, embedded in history and glamour, at the same time she is helping improve another less privileged persons life!”
Custom pieces can also be made on appointment. We also work on wholesale.
Life Mottos: Be Kind, Be Honest, Be Authentic, Humanity.
I am a third generation Kenyan of Indian origin, who lives in London.
I’m certain you’ll enjoy a Kasturjewel as much as everyone who owns one so far has!
From the bottom of my heart – Thank you!